peace of
cake
Created posters, filmed and edited videos, and designed promotional content to showcase Peace of Cake’s products effectively.
client
role
time line
live project
The Ask
Create a variety of engaging promotional materials, including posters, videos, and social media content, to enhance brand presence and attract customers. This included filming, lighting, editing, and graphic design for their campaign.
The Design
I crafted visually appealing posters aligned with Peace of Cake’s brand identity, using warm, inviting tones and clean typography to highlight their products. Each design was optimized for readability and eye-catching appeal both online and in-store.
the development
I managed the end-to-end production process:
Filmed promotional videos with professional lighting setups
Edited footage in Adobe Premiere Pro for smooth cuts and color correction
Designed posters and social media assets in Photoshop
Exported and optimized all content for different platforms and use cases
the takeaway
This project strengthened my ability to handle multi-disciplinary creative tasks, from concept to final output. I learned the importance of maintaining brand consistency across mediums and managing time efficiently when balancing filming, design, and editing within tight deadlines.
